Let’s be honest: tech marketing can get real boring real fast. (Nothing says “buzzkill” like 27 slides explaining API integrations.) But guess what? Tech doesn’t have to be dry. In fact, some of the best-loved brands in the world are tech companies—and they’re crushing it because they’re actually fun to talk about.
If you want your tech brand to stay top-of-mind (and not put your audience straight to sleep), it’s time to swap the jargon for some genuine human connection. Here’s how to make your tech marketing not just good—but ridiculously fun.
We get it—you’ve got a cutting-edge product with 17 billion impressive features. But people don't fall in love with specs. They fall in love with stories, with feelings, with brands that get them.
Slack didn’t become a workplace essential because they rattled off server uptimes. They leaned into the idea of making work less painful (and kind of fun?). Their branding, onboarding, and even their error messages feel like a pep talk from your coolest coworker.
📸 Screenshot of Slack’s playful loading messages.
Tech marketing takeaway: Start with how your product makes life better, easier, or more delightful. Save the specs for the fine print.
You’re not a soulless data center—you’re a living, breathing brand! The fastest way to be memorable? Have an actual personality.
Take Notion, the productivity app that's somehow made organizing your life feel cozy and satisfying. Their website and social media feel more like chatting with a witty friend than being lectured by a task manager.
📸 Screenshot of a fun post from Notion’s Instagram account.
Tech marketing takeaway: If your brand were a person, who would it be? Quirky but reliable? Cool but approachable? Build that character—and stay consistent.
Hype without humor gets old fast. Humor without hype? That’s how you build cult followings.
Look at Mailchimp—before anyone cared about “email marketing automation,” Mailchimp was out there making banana jokes, weird illustrations, and even a fake brand campaign where people mispronounced their name (MailShrimp, anyone?). It was weird. It was hilarious. It was unforgettable.
📸 Screenshot of Mail Chimp’s wonderfully wacky fake film.
Tech marketing takeaway: Don’t be afraid to be playful, even downright silly. A little self-awareness can take you a long way.
Every time you say “end-to-end integrated solution leveraging next-gen AI,” a customer somewhere falls asleep.
We’re not saying you can’t talk about your technology—you absolutely should. Just say it like a human. Plain language doesn’t dumb your brand down; it lifts your audience up. Brands like Squarespace and Canva mastered this: they make complicated things sound effortless and even exciting.
Tech marketing takeaway: If you wouldn't say it to a friend over coffee, don’t put it on your homepage.
Finally, the tech brands people rave about don’t just advertise—they create experiences. Think of Apple. Their launches are events. Their packaging feels like opening a present. Their marketing focuses not on the what but the WOW.
Tech marketing takeaway: Your brand should feel like something people experience, not just something they scroll past.
Tech marketing doesn’t have to be a snoozefest. If you want to stand out, you need to feel different. You need to make your brand the one people actually want to talk about—because it’s interesting, funny, emotional, or just plain delightful.
At Prism Digital, we live for this stuff. Whether you're launching the next big thing or just trying to make your brand a little less... blah, we’re here to help turn your tech marketing into a story worth sharing.
Ready to bring the fun back to your brand? Let’s chat!