--- title: Fractional CMO | Prism Digital description: Let us help you create a winning strategy that drives growth and delivers results. 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[SEO Overview Guide](https://www.prismdigitalinc.com/resources/everything-about-seo-guide) - [All Guides](https://www.prismdigitalinc.com/blog#guides) # Fractional CMO Services to Drive Your Business Forward ## Discover a smarter way to unlock strategic marketing leadership for a fraction of the cost. *Ok, let's get started.* ### High Marketing Impact, Without the Full-Time Commitment Prism Digital Inc. offers flexible, part-time access to senior marketing expertise, delivering strategic leadership without the expense of a full-time CMO. Our Fractional CMO provides dedicated in-house support, overseeing team management, campaign rollout, and performance reporting. This high-level guidance ensures tailored, cost-effective solutions that drive sustainable growth for your business. ## Who Needs a Fractional CMO? Our Fractional CMO service is designed for companies at critical growth stages where expert marketing leadership can make all the difference. Are you facing any of these challenges? - **Growing Fast, But Lacking Direction:** Rapid growth is exciting, but without a clear marketing strategy, it’s hard to maintain momentum. We’ll help you channel that growth into sustainable success. - **Have a Team, But Need Leadership:** You’ve built a capable marketing team, but they need experienced guidance to drive strategy and execute effectively. Our Fractional CMO provides that high-level leadership to keep your team focused and on track. - **Preparing to Expand or Launch New Products:** Entering new markets or launching products demands strategic oversight to ensure success. We’ll work alongside you to develop a go-to-market strategy that hits the mark. - **Stuck in ‘Good Enough’ Marketing:** If your current strategy isn’t driving the results you need, it’s time for a change. We’ll help you refine your approach to unlock better performance and drive growth. - **Not Ready for a Full-Time CMO:** Committing to a full-time CMO isn’t always feasible. With our Fractional CMO, you get the benefits of executive-level marketing leadership without the full-time cost. ![Fractional CMO ](https://www.prismdigitalinc.com/hubfs/Fractional%20CMO%20%5BConverted%5D-01.png "Fractional CMO ") [![Fractional CMO \[Converted\]-03](https://www.prismdigitalinc.com/hubfs/Fractional%20CMO%20%5BConverted%5D-03.png "Fractional CMO [Converted]-03")](https://www.prismdigitalinc.com/blog/when-should-an-established-company-consider-a-fractional-cmo) [![Fractional CMO \[Converted\]-02](https://www.prismdigitalinc.com/hubfs/Fractional%20CMO%20%5BConverted%5D-02.png "Fractional CMO [Converted]-02")](https://www.prismdigitalinc.com/blog/when-to-bring-in-a-fractional-cmo) ## A Proven Approach Our Fractional CMO service provides your company with a seasoned marketing executive who will step in to identify opportunities, fill gaps, and create a roadmap for success. ### **Deep Dive Audit** We start by reviewing your existing marketing efforts. From past campaigns to current strategies, we conduct a thorough audit to understand what's worked, what hasn’t, and where the gaps are. This includes analyzing data, customer personas, messaging, channels, and your competitive landscape. ### **Gap Analysis & Opportunity Mapping** After the audit, we identify where your marketing efforts may be falling short and where there are untapped opportunities. This includes looking at your market positioning, brand visibility, and current performance metrics. We’ll highlight where adjustments are needed to align with your overall business objectives. ### **Tailored Strategy Development** Based on our findings, we build a custom marketing strategy tailored to your unique business needs. Whether you need to pivot to new channels, refine your messaging, or scale your efforts, we’ll create a plan that targets the right audiences and delivers measurable results. This can include brand positioning, digital marketing strategies, content development, customer acquisition, and more. ### **Implementation & Oversight** Once the plan is in place, we’ll work closely with your team to oversee its execution. Our Fractional CMO will lead the way, ensuring that strategies are carried out effectively and align with your business goals. We’ll collaborate with internal teams or external vendors to ensure seamless implementation and make adjustments as needed. ### **Ongoing Reporting & Optimization** As your Fractional CMO, we don’t just set the strategy and walk away. We stay involved to monitor progress, adjust tactics, and optimize results. We provide ongoing reporting and insights to ensure continuous improvement and sustained growth. ## Why Us? ### **Expertise Without the Full-Time Cost** Gain access to senior-level marketing leadership at a fraction of the cost of hiring a full-time CMO. ### **Flexible & Scalable** We work with your company on a part-time or project basis, adjusting our involvement as your needs evolve ### **Unbiased Perspective** A Fractional CMO brings a fresh, objective view of your business and helps identify opportunities you may not have considered. ### **Proven Track Record** We have successfully helped businesses across multiple industries refine their strategies, grow their brand, and achieve measurable results. ## Your Team #### Monica Evans Marketing Consultant ![Monica Evans Marketing Consultant](https://www.prismdigitalinc.com/hs-fs/hubfs/Monica%20Evans-min-1-1.png?width=155&name=Monica%20Evans-min-1-1.png) In order to produce results and brand recognition, there has to be a powerful visionary leader at the helm. For the past 5 years, that has been Monica Evans at Prism Digital, Inc and is best known for her successful marketing campaigns for her agency and clients alike. She started her own agency after 8 years of working in-house at young tech and B2B companies starting their marketing from the ground up. Most notably working for Bitfusion (a GPU Optimizer) as their “marketing department” wearing multiple hats and bringing them to success and ultimately helping them get bought by Nvidia (World Leader in AI Computing). Monica also worked at an agency helping her clients in Healthcare, Senior Living, Tech, and more improve their brands and help them establish marketing campaigns that worked. This ultimately generated new leads which in return new revenue. She was so pivotal in their marketing efforts that when she started her own agency her clients left with her. Monica holds a Bachelor's Degree in Political Science at UCLA and a Master’s in International Business from the University of Edinburgh. Her political background has not only helped her navigate the waters of upper management, but it has given her the ability to analyze situations and pick the best course of action that is best for her clients. Monica’s greatest strengths are her creativity, drive and leadership. She thrives on challenges, especially those that expand the company's reach. She is no stranger to hard work as she built her agency during pregnancy and parenthood, making it look easy. During her time off, she enjoys spending time with her 2 children, husband and dog traveling the world and experiencing new cultures and adventures. #### Lisa Durrett Marketing Consultant ![IMG_0950](https://www.prismdigitalinc.com/hs-fs/hubfs/IMG_0950.png?width=155&name=IMG_0950.png) Lisa is a dynamic marketing strategist with over 20 years of expertise in crafting impactful campaigns that drive measurable results across diverse industries. Recognized for her adaptability and strategic vision, Lisa combines high-level brand development with precision-driven campaign execution to deliver standout results. She brings a unique ability to quickly assess market conditions, devise effective strategies, and lead cross-functional teams to implement programs that truly resonate. Lisa’s experience spans a wide array of industries, enabling her to provide tailored solutions for brands such as SAP, AT&T, Flex, Citrix Systems, Capstone Financial, Interim HealthCare, Prince Racquet Sports, Instant Freight Solutions, InterDev, Cirque du Soleil and more. Her early career as a producer with WSB-TV equipped her with the skills to thrive in fast-paced, results-oriented environments, and she continues to bring this tenacity to her work today. Driven by a passion for integrated marketing, Lisa is dedicated to creating growth trajectories and building strong brands for the clients she serves. ## Empower Your Business with Expert Marketing Leadership Let us help you create a winning strategy that drives growth and delivers results. Contact us today to learn how our Fractional CMO service can transform your business. 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