5 reasons you aren't seeing digital growth

What factors contribute to digital marketing growth?

With 24/7 access to smartphones, tablets and other smart devices, your customers can readily access your website any time of the day, or night! Subsequently, more and more businesses are putting digital marketing at the forefront of their business growth plans, carefully strategizing on the impact of the following factors:

• Branding
• Website design
• Video marketing
• Content creation
• SEO
• Paid search
• Social media
  
  

Why digital growth takes time

It's only natural to want to see rapid results from your digital marketing efforts—after all, you're putting your valuable time and money into growing your business. However, when it comes to online marketing, patience really is a virtue.

According to expert estimates, it will likely take 4-12 months to begin seeing the results from most types of digital marketing, including search engine optimization (SEO), social media marketing, and content marketing. Results can take even longer and even become futile if you fail to fix certain aspects of your site (such as backlinks), post frequently, or provide high-quality content. 

But what if, even after some time, you still aren’t seeing results? Here’s 5 reasons you might not be seeing the growth you'd been hoping for:

#1 You don’t know your audience

To succeed in any of your digital advertising campaigns, you MUST have a target audience in mind. Besides knowing who they are, you need to understand their goals, interests, and problems. Without this information, you will not be able to connect with the type of individuals who are likely to buy your products or services. In order to determine the demographic that makes up your ideal customer, use analytics tools or try customer surveys to get directly to the source. 

Looking to target a new market audience? Follow these three simple steps.

#2 You don’t have a content strategy

Creating opportunities to reach your business' specific audience and goals is what your content strategy is for. Every content piece you produce should stay true to your buyer personas, providing your audience with the information you know they are searching for. 

The main purpose of a content calendar is to help plan, manage, and coordinate the various stages involved in content creation – idea generation, production, publishing, and promotion. Digital marketers use content calendars to plan digital content by date, manage campaigns, and review ongoing marketing strategies.

#3 Your campaign’s outreach is poor

Another reason why your digital campaigns are struggling to yield the desired results could be because you’re using the wrong platforms. A big part of knowing your audience is analyzing their online behavior to find the platforms they spend most of their time on. Which social platforms are they active on? When? The answers to these questions will help you find the proper channels for your marketing campaigns.

To get to grips with your audience’s online habits, try using social media monitoring tools to track their activity on multiple social platforms. Study the engagement rate on each platform to identify the best channels for your brand.

#4 Your CTA’s are uninspired

Research has repeatedly shown that optimized call to action buttons (CTAs) are valuable for driving conversions and moving potential customers along the buying process. For this reason, your CTAs should be purposefully designed to be persuasive, eye-catching, and prominently placed to grab a potential customer's attention. The best-performing CTAs provide concise, informative language that is easy to understand and precisely conveys the desired action.

#5 You haven’t mastered SEO

What the heck is SEO and why is it important? Well, search engines will usually be the biggest traffic source to your website. Every day, Google users conduct billions of searches for information and products. In order to harness this traffic source’s potential, you need to appear in the top search results for your target keywords—appear as the number 1 organic result and you’ll be 10x more likely to receive a click than a page ranking in position number 10.

Digital growth is a continuous journey, not a quick sprint

Maintaining a meaningful online presence requires a commitment to the consistent implementation of your digital marketing strategy. An effective strategy consists of setting measurable goals, and once these are met, new goals are set. It is a recurring process and an investment in your company’s digital growth.  

Need some help formulating a plan that can propel your business forward? When you hire one of Prism’s marketing consultants, you get access to their hard-fought wisdom. They can tell you what does or doesn’t work based on their experiences and deliver meaningful and actionable insights to get the best bang for your buck!

Gain the expertise your company needs to grow, schedule a consultation now.