--- title: Persona Development & Targeting | Prism Digital description: Discover what your customers want. We will help you discover your audience personas in order to execute the strongest campaigns against your objectives. image: https://www.prismdigitalinc.com/hubfs/persona%20development%20and%20targeting%20banner%20image-1.jpeg --- [Skip to content](https://www.prismdigitalinc.com/services/persona-development-targeting#main-content) [![Logo(1)](https://www.prismdigitalinc.com/hs-fs/hubfs/Logo(1).png?width=200&height=73&name=Logo(1).png "Logo(1)")](https://prismdigitalinc.com) [![](https://www.prismdigitalinc.com/hs-fs/hubfs/prism-logo.png?width=1225&height=413&name=prism-logo.png)](https://prismdigitalinc.com) - [About Us](https://www.prismdigitalinc.com/about-us) - Services Show submenu for Services - [Fractional CMO](https://www.prismdigitalinc.com/services/fractional-cmo) - [Content Strategy](https://www.prismdigitalinc.com/services/content-strategy) - [HubSpot Implementations](https://www.prismdigitalinc.com/hubspot-implementation) Show submenu for HubSpot Implementations - [Marketing Hub Implementation](https://www.prismdigitalinc.com/services/marketing-hub-implementation) - 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[SEO Overview Guide](https://www.prismdigitalinc.com/resources/everything-about-seo-guide) - [All Guides](https://www.prismdigitalinc.com/blog#guides) # Persona Development & Targeting ## Knowing Your Target Market is Key At the most basic level, developing personas allows you to create content and messaging that appeals to your prospects, so you can focus on the core prospects areas that are most valuable to your sales team. It also enables you to target or personalize your marketing for different segments of your audience based on their demographics, geography and specific needs. ## Discover What Your Customers Want **56% of companies have developed higher quality leads using personas, maximizing their sales leads, shortening the sales cycle and increasing the closing rate.** At the end of the day, you need to understand your prospective customer’s needs, build a relationship, share the information they want to know, and gain their trust. The more you know about what drives them, the more you can target them with the things they want to see, and buy! ![Persona Development & Targeting](https://www.prismdigitalinc.com/hubfs/Prism%20digital%20-%20Service%20persona%20development%20and%20targeting.png "Persona Development & Targeting") ## Segmenting Your Audience At Prism, we will help you discover what you didn’t know about your audience personas in order to execute the strongest campaigns against your objectives. By segmenting your total audience into categories based on specific characteristics, we are able to align your sales process with their interests, producing marketing content that will be effective in engaging and delighting them. In return they will be a true advocate in the day because they were the perfect fit for you! Our target persona deliverables are based on in-depth target market research and will provide you with actionable insights for you to apply immediately in your marketing and sales moves. In order to personalize your marketing we will: - Analyze your audiences, and get a granular understanding of your key audience segments and what drives them - Test your audience research hypotheses with powerful filtering tools, leveraging more than 100 variables - Draw insights from social media and beyond to map out and size new audience personas ## Why Should You Choose Prism? When developing buyer personas, it’s crucial to partner with a company with the expertise and experience to create accurate and effective representations of your target audience. Our team of professionals has extensive knowledge in market research, data analysis, and persona creation—always keeping up with current trends and changes in the industry to ensure that you are ahead of the game. With Prism, you can rest assured that we'll be there with you every step of the way, helping you understand your customers better and deliver targeted messaging that resonates.  ## Optimize your marketing and sales and focus on the groups of people who are most likely to close. 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