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How Prism used digital marketing to elevate a DevOps Agency's visibility within the tech community

The Client

As a full-service DevOps consultancy, the client provides road mapping, advisory, and implementation services for small to mid-size tech teams. Having seen the challenges of young growing startups first-hand, the founders wanted to help young technology teams at scale reduce one major daily burden—the development and maintenance of a scalable cloud infrastructure.

Prism digital - Service HubSpot implementations

PROBLEM

The Challenge

Despite their decade-long tenure in the industry, the agency was yet to tap into the vast potential of digital marketing. Recognizing an opportunity to elevate their visibility within the tech community, they enlisted our help to address the following challenges:
  • They’d been around for almost 10 years but had never done any marketing themselves.
  • They weren’t tracking any marketing efforts to see what was working.
  • They didn’t have any sales enablement assets to help with the sales process.
  • They weren’t using HubSpot as intended (as a full suite CRM for sales and marketing).
  • They didn’t have any accurate reporting.
  • They didn’t have any content strategy for thought leadership.
  • They needed to outsource their marketing to an agency.

WHAT WE'VE DONE

The Solution

The client was looking for a HubSpot partner agency to collaborate with and found Prism on the HubSpot partner portal. We came onboard to provide the following services:

1. Create sales enablement assets

  • Sales deck—communicate the client's value proposition, unique offerings, and success stories to potential customers. 
  • AWS partner sheet—position the client within the AWS ecosystem, highlighting their expertise and partnership benefits.
  • Case studies—showcase real-world implementations and the positive impact of the client's solutions.
  • Migration Checklist—offer valuable insights and establish the client as a thought leader in the DevOps landscape.

2. Develop a content strategy

  • Thought leadership blog posts—delve into industry trends, best practices, and innovative solutions.
  • Social media thought leadership posts for individual profiles and the company page—amplify the client's influence, fostering meaningful connections and dialogue within the community.
  • Case studies—offer real-world examples of the client’s transformative impact on start-ups.

3. Design and develop the website

  • Website refresh and updates additions—ensure the website remains current and aligned with the latest industry trends. 
  • New services, revamping of services—revamp existing offers to showcase how the client addresses the dynamic needs of their audience.

4. Implement Hubspot

  • Sales process set up—align with the client's workflows to enhance efficiency and provide a centralized platform for managing leads and customer interactions.
  • Marketing Hub Implementation—unite sales and marketing efforts, fostering a cohesive and data-driven approach.

5. Design and deliver a go to marketing strategy

  • Email nurture campaigns—craft compelling content and personalized messaging to nurture leads through the sales funnel.
  • LinkedIn Ads—amplify brand visibility, engaging the professional network with tailored content that resonates with the DevOps audience.
  • Design assets—provide the client with promotional materials that reinforce their position as an industry leader.
  • Landing page copywriting and design/development—create a seamless and persuasive experience for users.

5. HubSpot training

5. Rebrand all marketing assets

RESULTS

The Outcome

Sessions generated by organic search:

Followers:

  • HubSpot has provided a single source of truth, where all marketing and sales efforts can be tracked and monitored.
  • Within 4 months of working with Prism, the agency was able to close their first organic search deal (having previously not gotten any revenue from contacts coming from organic search).
  • Sessions generated by organic search have increased since working together.
  • By doing more LinkedIn outreach for thought leadership, we have increased the agency’s followers by 221% in the last 6 months.
  • By outsourcing their marketing for the last 6 months, the agency has finalized the following tasks for future growth: ✔️Consistent marketing strategy for thought leadership ✔️New case studies ✔️Go to Market in the UK ✔️Downloadable assets ✔️Website refresh ✔️Sales Deck ✔️HubSpot Implementation

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